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Wiring the Vast Left-Wing Conspiracy

(By MATT BAI, NY Times Magazine, July 25, 2004)

"We need to build our own answer to the Death Star...

...What Stein showed him when they met was a PowerPoint presentation that laid out step by step, in a series of diagrams a ninth-grader could understand, how conservatives, over a period of 30 years, had managed to build a ''message machine'' that today spends more than $300 million annually to promote its agenda.

Rappaport was blown away by the half-hour-long presentation. ''Man,'' he said, ''that's all it took to buy the country?''

Stein and Rosenberg weren't asking Rappaport for money -- at least not yet. They wanted Democrats to know what they were up against, and they wanted them to stop thinking about politics only as a succession of elections. If Democrats were going to survive, Stein and Rosenberg explained, men like Rappaport were going to have to start making long-term investments in their political ideas, just as they did in their business ventures. The era of the all-powerful party was coming to an end, and political innovation, like technological innovation, would come from private-sector pioneers who were willing to take risks.

Led by Soros and Lewis, Democratic donors will, by November, have contributed as much as $150 million to a handful of outside groups -- America Coming Together, the Media Fund, MoveOn.org -- that are going online, door to door and on the airways in an effort to defeat Bush. These groups aren't loyal to any one candidate, and they don't plan to disband after the election; instead, they expect to yield immense influence over the party's future, at the very moment when the power of some traditional Democratic interest groups, like the once mighty manufacturing unions, is clearly on the wane. Meanwhile, Rappaport and the other next-generation liberals are gathering on both coasts, having found one another through a network of clandestine connections that has the distinct feel of a burgeoning left-wing conspiracy. They have come to view progressive politics as a market in need of entrepreneurship, served poorly by a giant monopoly -- the Democratic Party -- that is still doing business in an old, Rust Belt kind of way. To these younger backers, investing in politics is far cheaper than playing in the marketplace, and the return is more important than mere profit: ultimately, they say, it is the power to take back the country's agenda from conservative ideologues.

The presentation itself, a collection of about 40 slides titled ''The Conservative Message Machine's Money Matrix,'' essentially makes the case that a handful of families -- Scaife, Bradley, Olin, Coors and others -- laid the foundation for a $300 million network of policy centers, advocacy groups and media outlets that now wield great influence over the national agenda. The network, as Stein diagrams it, includes scores of powerful organizations -- most of them with bland names like the State Policy Network and the Leadership Institute -- that he says train young leaders and lawmakers and promote policy ideas on the national and local level. These groups are, in turn, linked to a massive message apparatus, into which Stein lumps everything from Fox News and the Wall Street Journal op-ed page to Pat Robertson's ''700 Club.'' And all of this, he contends, is underwritten by some 200 ''anchor donors.'' ''This is perhaps the most potent, independent institutionalized apparatus ever assembled in a democracy to promote one belief system,'' he said.

''What you need to understand about me is that I try to be respectful and objective about this,'' Stein went on. ''Not only is it a legitimate exercise in democracy, but I think they came up with some extraordinary ideas.'' The problem, he said, was that conservatives had moved beyond those policy ideas, into the realm of attack and innuendo. And Democrats had to understand that they were overmatched.

MoveOn.org was founded in 1998, during Clinton's impeachment hearings, by Wes Boyd, inventor of the once-ubiquitous flying-toaster screen saver; it was a fringe group until Soros and other donors, mobilized by the debate over Iraq, discovered it in 2003 and started pouring in money. MoveOn now has 2.2 million members and is the most dynamic online enterprise in politics. Rappaport adopted Music for America when it was raising money for the Dean campaign, and he helped keep it going after Dean dropped out. But these were chance encounters, random collisions of money and ideas. What Rosenberg envisioned was a ''virtual marketplace,'' patterned very consciously after the kind of incubators that venture capitalists set up in the 90's, in which major investors could systematically get to know like-minded bright, young innovators. Then the investors, given a choice of ideas, could decide which projects they wanted to get behind. We will only succeed if we build an entrepreneurial culture in Democratic politics...''

posted by moshido 11:02 AM