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New from McDonald's: the McAfrika burger (don't tell the 12m starving)
guardian.co.uk -- McDonald's has been accused of extreme insensitivity after releasing a new sandwich called the "McAfrika" in Norway, one of the world's richest countries, at a time when 12 million people are facing starvation in southern Africa. The launch of the new hamburger has infuriated the Norwegian equivalent of Christian Aid and the Norwegian Red Cross and generated a storm of bad publicity for the American fast-food giant. The concoction of beef, cheese, tomatoes and salad in a pitta-style sandwich is said to be based upon an authentic African recipe and is being sold to Norwegian consumers for about £2.80. But aid agencies trying to raise funds to stave off a famine in southern Africa say that the timing of the McAfrika marketing campaign is insensitive, crass and ill-considered and have demanded remedial action from McDonald's.

posted by West 10:16 AM