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Unsolicited Prozac in the Mail
(Alchemind.org, July 8, 2002)
This article discusses the latest tactic in psycho-pharmaceutical marketing; direct-to-consumer mailing of drugs. Millions of people say they have benefited from taking Selective Serotonin Reuptake Inhibitors like Fluoxetine hydrochloride (the active ingredient in Prozac). But marketing practices like the one discussed in this article, in addition to showing the aggressiveness with which major pharmaceutical companies seek new customers/consumers, raise disturbing issues concerning corporatized “drug pushing,” and medical privacy.

posted by LoZo 10:35 AM