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LA Archdiocese hires PR firm to help deal with scandal
LOS ANGELES (AP) -- The nation's largest Roman Catholic archdiocese has hired a public relations firm to help deal with the ongoing priest abuse scandal. The Archdiocese of Los Angeles tapped Sitrick & Co., a Century City-based company that has dealt with high-profile cases. The company's clients have included troubled energy company Dynegy Inc., Global Crossing during its bankruptcy, actress Halle Berry following a traffic accident and comedian Paula Poundstone after her child-endangerment case.

The battle for the mind is on. Even the church knows that it has to survive 24 hour news cylces and an ever changing public opinion. As consciouness evolves, more organizations are jumping squarely into the game to shape it during this critical cosmic moment for the human family.

posted by West 4:30 PM